We are a full-service marketing agency committed to deeply understanding your brand and its mission, and driving it forward with purpose.
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Our strategic planning process serves as the critical foundation on how to achieve the organization's desired state. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.
01 Foundation
Goals
02 Position & Messaging
Identifying Current Brand
Company Overview
Brand Story
Mission, Values, & Value Proposition
Brand Archetypes
Benefits Sought
Content Pillars & Key Messages
Advertising Tagline
Promotional Strategy/Offer
Tone of Voice
Mood Board
03 Market & Audience
Competitor Analysis
Keyword Research
User Personas
Industry Successes
04 Recommendations
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01 Visual Identity
Logo Design
Typography & Color Palette
Brand Guidelines
Graphic Design
Brand Collateral Design
02 Brand Launch & Rollout
Brand Activation Strategy
Social Media & Digital Campaigns
Press & PR Management
Marketing Collateral Rollout
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01 Website Design & Development
User Experience (UX) Design
User Interface (UI) Design
Front-End Development (HTML, CSS, JavaScript)
Back-End Development (Database, CMS Integration)
E-commerce Development
Website Performance Optimization
02 Website Maintenance & Support
Hosting & Security Management
Performance Monitoring & Analytics
Ongoing Updates & Improvements
Technical Support
03 Conversion Rate Optimization (CRO)
Landing Page Development
A/B Testing
Call-to-Action Optimization
Heat map Analysis & User Behavior Insights
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01 Digital Community Engagement
02 Event Planning
03 Internal & External Communications
04 Media Relations
05 Awards and Recognition
06 Sponsorships & Charitable Initiatives
07 Strategic Partnerships
08 Data Visualization & Reporting -
Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.
Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.
We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.
01 Content Creation
SEO Blog Writing & Articles
Website Copywriting
Scriptwriting (Video & Audio)
Infographics & Visual Content
02 Social Media Content
Social Media Content Creation & Distribution (Facebook, Instagram, LinkedIn, Twitter, etc.)
Stories & Reels Creation
User-Generated Content Curation
Social Media Copywriting & Engagement
03 Photo, Video & Multimedia Content
Photography
Video Production (Promotional, Explainer, Testimonials)
Animation & Motion Graphics
Audio Content
Interactive Content (Quizzes, Polls, Interactive Videos)
04 Email Content
Newsletter Creation & Distribution
Drip Campaigns & Automated Emails
05 Content Repurposing
Content Syndication (Medium, LinkedIn, etc.)
Turning Blog Posts into Infographics or Videos
Converting Webinars into Blog Posts
Breaking Down Long-Form Content into Social Snippets
06 User-Generated & Community Content
Reviews & Testimonials
Community Forums & Discussions
Contests & Challenges
Influencer & Brand Advocate Content
07 Content Performance & Analytics
Engagement Metrics (Clicks, Shares, Comments)
Conversion Rate Tracking
A/B Testing for Headlines, CTAs, and Layout
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01 Digital Advertising
Paid Search Advertising (PPC)
Social Media Advertising
Programmatic Advertising
Video Advertising
Native Advertising
Influencer & Affiliate Marketing
Remarketing & Retargeting
02 Traditional Advertising
Newspaper & Magazine Ads
Billboard & Outdoor Advertising
Radio & Podcast Advertising
Direct Mail Campaigns
TV Commercials
03 Performance Tracking & Analytics
Conversion Tracking & Attribution
Ad Performance Analysis
Return on Ad Spend (ROAS) Calculation
Data Visualization & Reporting
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