We are a full-service marketing agency committed to deeply understanding your brand and its mission, and driving it forward with purpose.

 
  • Our strategic planning process serves as the critical foundation on how to achieve the organization's desired state. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.

    • Brand Foundation

      • Company Overview

      • Brand story

      • Mission

      • Core values

      • Archetype

      • Benefits sought

      • Key messages

      • Tone of voice

      • User Persona Development

      • Brand Inspiration

      • Mood Board

      • Current brand or Brand refresh direction

    • Content Strategy

      • Content pillars

      • Content ecosystem planning

      • Repurposing strategies

      • Channel selection (owned & earned)

      • Content calendar development

      • Keyword research for SEO alignment

      • KPI frameworks, analytics, and ROI measurement

      • Data-driven campaign adjustments

    • Advertising Strategy

      • Advertising taglines

      • Campaign themes

      • Channel selection

      • Campaign development and execution roadmaps

      • KPI frameworks, analytics, and ROI measurement

      • Data-driven campaign adjustments

    • Website Development Strategy

      • Website goals and objectives alignment

      • User journey mapping

      • Brand consistency in visual and content strategy

      • Website structure and navigation strategy

      • Conversion optimization

      • Performance tracking and analytics integration

      • Accessibility and compliance considerations

      • Website Inspiration

    • AI Automation Efficiency

      • Process automation recommendations

      • Workflow analysis for automation opportunities

      • Integration of AI tools for marketing and operations

      • Automated reporting and insights dashboards

      • Cost-efficiency analysis of AI-driven solutions

  • 01 Visual Identity

    • Logo Design

    • Typography & Color Palette

    • Brand Guidelines

    • Graphic Design

    • Brand Collateral Design

    02 Brand Launch & Rollout

    • Brand Activation Strategy

    • Social Media & Digital Campaigns

    • Press & PR Management

    • Marketing Collateral Rollout

  • 01 Website Design & Development

    • User Experience (UX) Design

    • User Interface (UI) Design

    • Front-End Development (HTML, CSS, JavaScript)

    • Back-End Development (Database, CMS Integration)

    • E-commerce Development

    • Website Performance Optimization

    02 Website Maintenance & Support

    • Hosting & Security Management

    • Performance Monitoring & Analytics

    • Ongoing Updates & Improvements

    • Technical Support

    03 Conversion Rate Optimization (CRO)

    • Landing Page Development

    • A/B Testing

    • Call-to-Action Optimization

    • Heat map Analysis & User Behavior Insights

 
  • Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.

    Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.

    We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.

    01 Content Creation

    • SEO Blog Writing & Articles

    • Website Copywriting

    • Scriptwriting (Video & Audio)

    • Graphic Design, Infographics & Visual Content

    02 Social Media Content

    • Social Media Content Creation & Distribution (Facebook, Instagram, LinkedIn, Twitter, etc.)

    • Stories & Reels Creation

    • User-Generated Content Curation

    • Social Media Copywriting & Engagement

    03 Photo, Video & Multimedia Content

    • Photography

    • Video Production (Promotional, Explainer, Testimonials)

    • Animation & Motion Graphics

    • Audio Content

    • Interactive Content (Quizzes, Polls, Interactive Videos)

    04 Email Content

    • Newsletter Creation & Distribution

    • Drip Campaigns & Automated Emails

    05 Public Relations

    • Digital Community Engagement

    • Strategic Partnerships

    • Media Relations

    • Awards and Recognition

    • Sponsorships & Charitable Initiatives

    06 Content Performance & Analytics

    • Engagement Metrics (Clicks, Shares, Comments)

    • Conversion Rate Tracking

    • A/B Testing for Headlines, CTAs, and Layout

    • Social Listening

  • 01 Digital Advertising

    • Paid Search Advertising (PPC) 

    • Social Media Advertising

    • Programmatic Advertising

    • Video Advertising

    • Native Advertising

    • Influencer & Affiliate Marketing

    • Remarketing & Retargeting

    02 Traditional Advertising

    • Newspaper & Magazine Ads

    • Billboard & Outdoor Advertising

    • Radio & Podcast Advertising

    • Direct Mail Campaigns

    • TV Commercials

    03 Performance Tracking & Analytics

    • Conversion Tracking & Attribution

    • Ad Performance Analysis

    • Return on Ad Spend (ROAS) Calculation

    • Data Visualization & Reporting

    • Process automation recommendations

    • Workflow analysis for automation opportunities

    • Integration of AI tools for marketing and operations

    • Automated reporting and insights dashboards

    • Cost-efficiency analysis of AI-driven solutions

  • Ensuring strategic effectiveness through data tracking, analysis, and optimization across all Brandmint solutions, including Website Development, Social Media, Email Newsletters, Blogs, Public Relations, and Advertising.

    1. Reporting

    • Build and integrate a comprehensive Client Analytics Dashboard.

    • Schedule and automate monthly performance reports.

    • Integrate all content channels with analytics for holistic tracking.

    • Share performance insights and recommendations with the client.

    2. Website

    • Track website traffic, engagement, and conversion rates.

    • Monitor SEO performance and keyword rankings.

    • Conversion Rate Optimization (CRO)

      • Landing Page Development

      • A/B Testing

      • Call-to-Action Optimization

      • Heat Map Analysis & User Behavior Insights

    3. Social Media

    • Track engagement metrics (clicks, shares, comments, reach).

    • Review social listening and sentiment analysis.

    • Optimize social media strategy based on analytics.

    4. Email Newsletters

    • Track open rates, click-through rates (CTR)

    • Analyze subscriber growth and retention metrics.

    • Optimize email sequences based on engagement patterns.

    5. Blogs

    • Monitor engagement metrics such as time on page, bounce rate, and shares.

    • Evaluate SEO effectiveness through keyword rankings and organic traffic.

    • Optimize content based on audience behavior and trends.

    6. Public Relations

    • Collect, interpret, and visualize PR performance data.

    • Track media reach, audience sentiment, and earned media value.

    • Provide actionable insights for media engagement and campaign success.

    • Adjust PR strategies based on data-driven findings.

    7. Advertising

    • Implement conversion tracking and attribution models.

    • Analyze ad performance, including impressions, CTR, and conversion rates.

    • Continuously optimize ad targeting, creative, and placements based on performance data.

 
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News & Insights

 

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