We are a full-service marketing agency committed to deeply understanding your brand and its mission, and driving it forward with purpose.
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Our strategic planning process serves as the critical foundation on how to achieve the organization's desired state. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.
Brand Foundation
Company Overview
Brand story
Mission
Core values
Archetype
Benefits sought
Key messages
Tone of voice
User Persona Development
Brand Inspiration
Mood Board
Current brand or Brand refresh direction
Content Strategy
Content pillars
Content ecosystem planning
Repurposing strategies
Channel selection (owned & earned)
Content calendar development
Keyword research for SEO alignment
KPI frameworks, analytics, and ROI measurement
Data-driven campaign adjustments
Advertising Strategy
Advertising taglines
Campaign themes
Channel selection
Campaign development and execution roadmaps
KPI frameworks, analytics, and ROI measurement
Data-driven campaign adjustments
Website Development Strategy
Website goals and objectives alignment
User journey mapping
Brand consistency in visual and content strategy
Website structure and navigation strategy
Conversion optimization
Performance tracking and analytics integration
Accessibility and compliance considerations
Website Inspiration
AI Automation Efficiency
Process automation recommendations
Workflow analysis for automation opportunities
Integration of AI tools for marketing and operations
Automated reporting and insights dashboards
Cost-efficiency analysis of AI-driven solutions
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01 Visual Identity
Logo Design
Typography & Color Palette
Brand Guidelines
Graphic Design
Brand Collateral Design
02 Brand Launch & Rollout
Brand Activation Strategy
Social Media & Digital Campaigns
Press & PR Management
Marketing Collateral Rollout
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01 Website Design & Development
User Experience (UX) Design
User Interface (UI) Design
Front-End Development (HTML, CSS, JavaScript)
Back-End Development (Database, CMS Integration)
E-commerce Development
Website Performance Optimization
02 Website Maintenance & Support
Hosting & Security Management
Performance Monitoring & Analytics
Ongoing Updates & Improvements
Technical Support
03 Conversion Rate Optimization (CRO)
Landing Page Development
A/B Testing
Call-to-Action Optimization
Heat map Analysis & User Behavior Insights
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Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.
Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.
We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.
01 Content Creation
SEO Blog Writing & Articles
Website Copywriting
Scriptwriting (Video & Audio)
Graphic Design, Infographics & Visual Content
02 Social Media Content
Social Media Content Creation & Distribution (Facebook, Instagram, LinkedIn, Twitter, etc.)
Stories & Reels Creation
User-Generated Content Curation
Social Media Copywriting & Engagement
03 Photo, Video & Multimedia Content
Photography
Video Production (Promotional, Explainer, Testimonials)
Animation & Motion Graphics
Audio Content
Interactive Content (Quizzes, Polls, Interactive Videos)
04 Email Content
Newsletter Creation & Distribution
Drip Campaigns & Automated Emails
05 Public Relations
Digital Community Engagement
Strategic Partnerships
Media Relations
Awards and Recognition
Sponsorships & Charitable Initiatives
06 Content Performance & Analytics
Engagement Metrics (Clicks, Shares, Comments)
Conversion Rate Tracking
A/B Testing for Headlines, CTAs, and Layout
Social Listening
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01 Digital Advertising
Paid Search Advertising (PPC)
Social Media Advertising
Programmatic Advertising
Video Advertising
Native Advertising
Influencer & Affiliate Marketing
Remarketing & Retargeting
02 Traditional Advertising
Newspaper & Magazine Ads
Billboard & Outdoor Advertising
Radio & Podcast Advertising
Direct Mail Campaigns
TV Commercials
03 Performance Tracking & Analytics
Conversion Tracking & Attribution
Ad Performance Analysis
Return on Ad Spend (ROAS) Calculation
Data Visualization & Reporting
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Process automation recommendations
Workflow analysis for automation opportunities
Integration of AI tools for marketing and operations
Automated reporting and insights dashboards
Cost-efficiency analysis of AI-driven solutions
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Ensuring strategic effectiveness through data tracking, analysis, and optimization across all Brandmint solutions, including Website Development, Social Media, Email Newsletters, Blogs, Public Relations, and Advertising.
Build and integrate a comprehensive Client Analytics Dashboard.
Schedule and automate monthly performance reports.
Integrate all content channels with analytics for holistic tracking.
Share performance insights and recommendations with the client.
Track website traffic, engagement, and conversion rates.
Monitor SEO performance and keyword rankings.
Conversion Rate Optimization (CRO)
Landing Page Development
A/B Testing
Call-to-Action Optimization
Heat Map Analysis & User Behavior Insights
Track engagement metrics (clicks, shares, comments, reach).
Review social listening and sentiment analysis.
Optimize social media strategy based on analytics.
Track open rates, click-through rates (CTR)
Analyze subscriber growth and retention metrics.
Optimize email sequences based on engagement patterns.
Monitor engagement metrics such as time on page, bounce rate, and shares.
Evaluate SEO effectiveness through keyword rankings and organic traffic.
Optimize content based on audience behavior and trends.
Collect, interpret, and visualize PR performance data.
Track media reach, audience sentiment, and earned media value.
Provide actionable insights for media engagement and campaign success.
Adjust PR strategies based on data-driven findings.
Implement conversion tracking and attribution models.
Analyze ad performance, including impressions, CTR, and conversion rates.
Continuously optimize ad targeting, creative, and placements based on performance data.

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