Increased enrollment by 88%

 

We partnered Buffalo’s favorite quarterback, Josh Allen with New Wave Energy to establish trust, credibility, and alignment with millions of consumers.

 
 
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The integrated ad campaign incorporated digital and traditional media including 15 second TV commercials, The Overtime Show Bills Radio Network program sponsorship, The Buffalo Fanatics partnership, a dozen billboards across Western NY, organic and paid social media content.

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The campaign reached millions, with tens of millions of impressions. New York State traffic increased 134% and enrollment by 88%.

 
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