The Challenge

As Career Start expanded into new markets, their existing brand no longer reflected who they had become. Despite nearly two decades of success and a people-first culture, their visual identity and messaging didn’t match the company’s energy or evolving reputation as a dynamic, full-service workforce management agency. With a new office in development, they sought a refreshed brand that would align their look and feel with their culture and growth trajectory.

The Solution

Brandmint led Career Start through a complete rebrand designed to showcase their authentic personality of being friendly, diverse, casual, and playful, while maintaining professional credibility. The goal was to create a modern, approachable identity that resonated with both clients and candidates, reinforcing their commitment to being “not just another staffing agency.” These insights guided the creation of a new logo, color palette, and typography system that captured their upbeat, approachable energy while maintaining professionalism and trust.

Our Process

We began with an interactive Brand Workshop to uncover Career Start’s aesthetic, tone, voice, and brand archetype. Using insights from the session, we developed:

• Mood boards that explored distinct visual directions

• Logo options, typography pairings, and color suites that balanced energy and professionalism

• A refreshed brand identity system adaptable for digital and environmental applications

The collaborative process ensured the final brand captured the heart of Career Start’s culture while setting them apart in a competitive industry.

Impact

The refreshed brand now reflects CareerStart’s culture and values through a cohesive identity that unites their team and message. The new look has fostered internal pride and alignment across departments while strengthening brand recognition in new markets. With consistent messaging across all channels and a modernized visual presence, CareerStart is now positioned as an industry leader — and clearly stands apart as more than just another staffing agency.