SEO, SEM, SERPs: So many letters and acronyms, but do you really know what all these things are and, more importantly, how they can benefit your business?

Search engine optimization, or SEO, helps your website rank higher in search engine queries. This inbound marketing tactic falls under the broader category of search engine marketing, or SEM, and can involve everything from designing a mobile-friendly website to creating relevant, user-friendly content with well-placed keywords. Essentially, SEO helps our potential customers find you on search engines like Google, Yahoo, and Bing and gets customers in your store, whether it’s virtual or brick-and-mortar.

Brandmint is a Rochester NY SEO company that can help improve your search engine rankings and get your company to the top of the search engine results page (SERPs). A ranking refers to the actual position your website holds when users search particular keywords or keyphrases. If your website is the first one on the list (not counting any advertisements or sponsored content) when you Google a given keyword, that means you’re on page one, rank one, which is the most desirable place to be.

Evidence shows that the vast majority of internet users will typically click on either the first link or one of the others on page one. This is why businesses compete for this space, and it’s precisely the reason Brandmint has established itself as an SEO company in Rochester, NY businesses can trust to help them achieve these rankings.

The internet is filled with all kinds of content, so it can be difficult for small and even medium-sized businesses to stand out from the pack. Furthermore, the days of print advertising are giving way to the digital landscape, where you can truly rank number one against your competitors. Contact Brandmint, a premier SEO company in Rochester, NY, today to take your business to the next level.