Forsythe Jewelers

We performed qualitative research to to aid in the process of redeveloping their brand and how it would communicate with the growing untapped market of young self-indulging professionals. We designed brand guidelines to make a clear vision of how Forsythe Jewelers would present itself and connect to the younger untapped demographic shown by our research.

The guidelines were used in a photoshoot that would appeal to their target audience. The photos were used across various mediums including social media, postcards, sandwich boards, posters, banners, and their website refresh.

Since the redesign launch in April 2021, Forsythe Jewelers has had an increased average monthly site visitors by 52%, and 6.3k new visitors. The redesign instilled buyer confidence, customers went from using the site for in-store holds to a full ecommerce experience. Digital sales went up 957% from 2020. Forsythe Jewelers increased their Instagram followers by 26% and reach 169% since the brand refresh.

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