Our strategic planning process serves as the critical foundation on how to achieve the organization's desired state. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.

01 Foundation

• Goals

• Objectives

02 Position & Messaging

• Identifying Current Brand

• Company Overview

• Brand Story

• Mission, Values, & Value Proposition

• Brand Archetypes

• Benefits Sought

• Content Pillars & Key Messages

• Advertising Tagline

• Promotional Strategy/Offer

• Tone of Voice

• Mood Board

03 Market & Audience

• Competitor Analysis

• Keyword Research

• User Personas

• Industry Successes

04 Recommendations

01 Visual Identity

• Logo Design

• Typography & Color Palette

• Brand Guidelines

• Graphic Design

• Brand Collateral Design

02 Brand Launch & Rollout

• Brand Activation Strategy

• Social Media & Digital Campaigns

• Press & PR Management

• Marketing Collateral Rollout

01 Website Design & Development

• User Experience (UX) Design

• User Interface (UI) Design

• Front-End Development (HTML, CSS, JavaScript)

• Back-End Development (Database, CMS Integration)

• E-commerce Development

• Website Performance Optimization

02 Website Maintenance & Support

• Hosting & Security Management

• Performance Monitoring & Analytics

• Ongoing Updates & Improvements

• Technical Support

03 Conversion Rate Optimization (CRO)

• Landing Page Development

• A/B Testing

• Call-to-Action Optimization

• Heat map Analysis & User Behavior Insights

01 Digital Community Engagement
02 Event Planning
03 Internal & External Communications
04 Media Relations
05 Awards and Recognition
06 Sponsorships & Charitable Initiatives
07 Strategic Partnerships
08 Data Visualization & Reporting

Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.

Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.

We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.

01 Content Creation

• SEO Blog Writing & Articles

• Website Copywriting

• Scriptwriting (Video & Audio)

• Infographics & Visual Content

02 Social Media Content

• Social Media Content Creation & Distribution (Facebook, Instagram, LinkedIn, Twitter, etc.)

• Stories & Reels Creation

• User-Generated Content Curation

• Social Media Copywriting & Engagement

03 Photo, Video & Multimedia Content

• Photography

• Video Production (Promotional, Explainer, Testimonials)

• Animation & Motion Graphics

• Audio Content

• Interactive Content (Quizzes, Polls, Interactive Videos)

04 Email Content

• Newsletter Creation & Distribution

• Drip Campaigns & Automated Emails

05 Content Repurposing

• Content Syndication (Medium, LinkedIn, etc.)

• Turning Blog Posts into Infographics or Videos

• Converting Webinars into Blog Posts

• Breaking Down Long-Form Content into Social Snippets

06 User-Generated & Community Content

• Reviews & Testimonials

• Community Forums & Discussions

• Contests & Challenges

• Influencer & Brand Advocate Content

07 Content Performance & Analytics

• Engagement Metrics (Clicks, Shares, Comments)

• Conversion Rate Tracking

• A/B Testing for Headlines, CTAs, and Layout

01 Digital Advertising

• Paid Search Advertising (PPC) 

• Social Media Advertising

• Programmatic Advertising

• Video Advertising

• Native Advertising

• Influencer & Affiliate Marketing

• Remarketing & Retargeting

02 Traditional Advertising

• Newspaper & Magazine Ads

• Billboard & Outdoor Advertising

• Radio & Podcast Advertising

• Direct Mail Campaigns

• TV Commercials

03 Performance Tracking & Analytics

• Conversion Tracking & Attribution

• Ad Performance Analysis

• Return on Ad Spend (ROAS) Calculation

• Data Visualization & Reporting