Careers

Paid Advertising Manager

Location: Ithaca, NY or Rochester, NY
Employment Type: Full-time

About Brandmint

We exist to challenge marketing norms and drive meaningful growth for people and brands.

About You

You are a performance marketer and strategist who understands that successful advertising goes far beyond launching campaigns. You enjoy analyzing data, uncovering insights, and developing strategies that improve every stage of the conversion funnel. Organized, strategic, and naturally curious, you’re always testing, learning, and finding ways to improve performance.

Our Values

Find Purpose
We seek meaning in our work and connect it to a greater impact.

Exceed Expectations
We set the bar higher to create delight for people and brands.

Lead with Positivity
We approach opportunities with solutions and optimism.

Work Smarter
We embrace efficiency and simplicity.

Role Overview

This person will own the paid media strategy for a portfolio of Brandmint clients, leading campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, StackAdapt, and other paid media platforms while supporting broader digital and traditional media planning initiatives. This role requires developing channel strategy, media mix recommendations, implementation, optimization, and full-funnel conversion strategy, with a focus on maximizing ROAS and driving measurable business outcomes. Success in this role means thinking like a strategic partner to clients: identifying opportunities that extend beyond the ad itself, building data-backed media plans, and translating performance insights into forward-looking recommendations.

Responsibilities

Lead conversion strategy by identifying opportunities to improve campaign performance beyond the ad, including landing page recommendations, messaging, user experience, offers, and conversion rate optimization (CRO).
Develop and present data-driven media strategy and channel mix recommendations to clients, translating business goals into a cohesive, multi-platform paid media plan.
Own the implementation of paid advertising campaigns, including campaign architecture, audience targeting, creative deployment, conversion tracking, and platform configuration.
Continuously optimize campaigns, audiences, creative, bidding strategies, and conversion paths to improve ROAS, lower CPA, and increase qualified conversions.
Implement and maintain conversion tracking, pixels, UTM parameters, and other measurement tools to ensure accurate attribution and reporting.
Analyze campaign performance and deliver reporting with actionable insights, trends, strategic recommendations, and next steps that support client business objectives.
Develop custom performance benchmarks based on historical campaign data, industry trends, and client goals.
Participate in client and internal meetings.

Requirements

3+ years of hands-on experience managing paid advertising campaigns.
Demonstrated experience building media plans and channel strategy, with the ability to present strategic recommendations directly to clients.
Strong understanding of conversion rate optimization.
Proficiency with conversion tracking, pixels, UTM parameters, attribution, and performance measurement across platforms.
Work in our Rochester or Ithaca, NY office (non-remote).