Activate First Party Data and Connect Marketing Dollars to a Funded Loan or Account.
A complete marketing system — strategy, brand, content, media, and data — built to grow deposits, loans, and members, and to prove every dollar against your balance sheet.
What We Solve.
Difficulty connecting marketing investments to funded loans, new accounts, deposits, and other business outcomes
Limited ability to leverage customer and first-party data for audience targeting, personalization, and growth
Disconnected marketing channels, campaigns, and reporting that create inefficiencies and limit visibility
Navigating compliance requirements while maintaining marketing agility and performance
Multiple vendors, platforms, and stakeholders that make coordination and accountability challenging
Our Playbook for Financial Institutions.
A complete marketing system for financial institutions — built so brand, content, media, and data run from one plan and report to one set of outcomes.
Data Activation & Attribution.
Attribution mapping: What your stack can measure today, and where the gaps are
First-party data activation: Hashed IDs synced from your warehouse to ad platforms so data stays in your environment
One managed audience: Suppression and budget work together across channels
Outcome reporting: Funded loans, opened accounts, booked deposits, not vanity metrics
How Data Activation & Attribution Works.
Managed on your behalf: We run the data and media stack so your team doesn’t build or staff it; we operate on the infrastructure you have, and refer an SI partner if you need new infrastructure built
Warehouse-native: Our layer reads directly from Snowflake, BigQuery, Redshift, or Databricks so your warehouse stays the source of truth
You keep your data: PII columns are sync-only and redacted, hashed IDs move to ad platforms for matching; PII is never visible to Brandmint
Growth Strategy.
Measurement frameworks focused on account growth, funded outcomes, and ROAS
Technology, data, and reporting strategy to improve visibility and decision-making
Business outcome and growth planning aligned to organizational objectives
Audience segmentation and customer journey mapping
Content, campaign, and channel strategy development
Content & Engagement.
Strategic messaging for products like checking, savings, loans, credit cards, and mortgages
Ongoing blog and SEO content to support education and visibility
Performance Media.
Paid media across Google, Meta, LinkedIn, TikTok, programmatic, and traditional, tracked to ROAS
Web & Conversion Experience.
Website experiences designed to support account growth and customer acquisition
Landing pages aligned to deposit, loan, and membership campaigns
Customer journey optimization that reduces friction and improves conversions
Conversion tracking and attribution across forms, applications, and key actions
Continuous testing and optimization to improve performance and ROAS
Featured Financial Industry Partnership
Beginnings Credit Union.
Beginnings CU needed a strategic partner to manage their brand launch across multiple marketing channels and to establish their new messaging in existing and new markets without alienating current members. We delivered:
Full brand launch strategy
Digital and traditional advertising
Social media management
Graphic design, asset creation, and photography
Public Relations
Brandmint tracked 8 million+ impressions during the brand teaser phase and nearly 2 million additional impressions during the official brand launch, expanding reach across both established and emerging targets.
Why Brandmint as your marketing agency partner?
A complete team — strategy, creative, media, and data engineering — under one accountable partner
Campaigns tied to 1% net deposit growth
Deep FI marketing experience
In-house engineering in first-party data and compliant activation
One platform for communication, approvals, and performance
Strategy-first, built around your compliance and brand
Start with an attribution discovery review.
See what your stack can measure before any spend.
Client Reviews
Hear What Our Customers Have To Say.
"They provided clear timelines and kept us updated regularly, ensuring that everything stayed on track. They delivered the main items on time and even communicated proactively if there were any potential delays. Whenever I had additional needs or adjustments, they were very responsive and worked to accommodate them quickly. Their flexibility and attention to detail were very helpful in keeping the project moving smoothly.”
Beginnings Credit Union
Ithaca, NY
"They really took the time to understand our vision and helped us evolve from a treehouse-focused concept into a full destination brand that feels true to who we are. Our new identity perfectly captures the sense of Whimsy, Wonder, and Adventure we want our guests to feel, and the website redesign makes it so easy for people to explore all of our unique accommodations. From the custom illustrated map to the beautiful photo and video content, every detail feels intentional and elevated. Thanks to their creativity and thoughtful strategy, we’ve seen a big boost in traffic and bookings. We are committed to keeping this partnership strong as Brandmint has proven to be an invaluable partner to us!"
FLX Retreats
Finger Lakes, NY
“We knew we wanted to strategically refresh our image and brand, but we also knew there was no one in-house with the expertise to drive the change. That’s where Brandmint came in. They quickly established themselves as organized and deadline driven, which was phenomenal given a tight deadline. More importantly, they established themselves as professionals in their field, learning about our company, conducting the necessary research, and ultimately delivering a result we love.”
Hamilton Stern Construction
Rochester, NY