Content & PR Specialist
Not Remote, Full Time
About Brandmint
We are change makers dedicated to challenging the conventional marketing process and ideology. We believe in creating meaningful content that fosters growth for people and brands.
Our Values
Before going any further it is important that you feel you align with our values; Continuous Growth, Giving Purpose, Positive Mindset, Delight over Satisfaction, Collaborative Relationships, Proactive Urgency, and Deeply Efficient.
Job Overview
We are seeking a dynamic Content & PR Specialist who will be responsible for, but not limited to, crafting engaging social media copy, scheduling posts, writing and editing SEO-driven blog content, and coordinating email newsletters to drive audience engagement, and assisting in PR initiatives. This role requires a blend of creativity, strategic thinking, and technical skills to effectively engage our clients’ audience and drive brand growth.
Key Internal Stakeholders
Michael, Content Manager
Maddie, VP of Public Relations
Renee, VP of Operations
Integrate with the remainder of the team as needed.
Responsibilities
Monthly
Social Media Management
Create and maintain editorial calendars to schedule content publication and ensure a consistent flow of content.
Write copy for all social media posts.
Coordinate content production with other team members and departments to meet deadlines.
Monitor and respond to comments, messages, and mentions in a timely and professional manner.
Email Newsletters
Design, write, and schedule compelling email newsletters to engage and inform our clients’ audience.
Analyze email performance metrics and optimize future campaigns based on insights.
Article & Blog SEO
Create blog outlines to identify important information prior to writing articles/blogs (such as URL, title, meta description, excerpt, and keywords).
Write all clients’ articles/blogs.
Monitor and analyze SEO performance and adjust strategies as needed.
Public Relations
Digital Community Engagement
Identify, research, and engage with relevant social media accounts and groups that align with the client's brand voice and mission.
Leverage partnerships by engaging with key influencers and thought leaders within the client’s industry to expand their reach and visibility.
Research and vet social media trends and accounts to ensure alignment with the client’s goals and values.
Media Relations
Identify relevant local, regional, and national trends for clients.
Identify new outlets or platforms to explore for pitching opportunities.
Brainstorm ideas and news angles for clients that align with ongoing trends and seasonal events.
Awards & Recognition
Research and identify relevant industry awards and recognition opportunities that align with the client’s brand
Strategic Partnerships
Research and identify influencer and organizational partnerships that align with the client's mission and goals
Misc.
Regularly scan industry publications, news outlets, and social media to stay current on relevant topics.
Quality Assurance
Ensure that all content meets high-quality standards, including grammar, spelling, and adherence to brand guidelines.
Quarterly
Reporting & Analytics
Aid in providing insights for client reports created by the Analytics & Technology Manager.
Public Relations
Support in the creation of a comprehensive PR report summarizing media coverage, key metrics, and results achieved for each client.
Review and refresh potential strategic relationships with influencers, organizations, and non-profits.
As Needed
Support
Additional support for Content & PR, including, but not limited to: Concepting ideas, event planning, internal & external communications and sponsorships/charitable initiatives.
Continuous Learning:
Stay current with industry best practices, content marketing tools, and emerging trends to improve skills and strategies.
Requirements
Available to work in our Rochester or Ithaca office.
Strong copywriting and communication skills.
Effectively communicate brand messages to diverse audiences.
Self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
Strong organizational skills and attention to detail.
Creative mindset with the ability to think strategically.
Mindset
Have a deeper understanding
Collaborate and ideate
Empower strengths
Follow through
Raise the bar
Focus on efficiency and streamlining
Get ahead
Create Impact
It’s we, not I
Solve the opportunity
Job Perks
4-Day Work Week (32 hours) Plus PTO
Employee Experience Personalization
Work-Life Harmony
Holiday Shutdown
401k Match
Retirement Planning
HRA Plan
Career Growth Program
Education Program