Industries

Marketing for Real Estate Developers Built to Scale.

We help commercial and multi-unit residential developers establish a strong brand presence, design high-performing websites, and create ongoing content that builds awareness and trust among tenants and investors. We also support lease-up and turnover through targeted, intermittent advertising campaigns.

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What We Solve.

Unclear or inconsistent brand presence across assets
Limited internal bandwidth for ongoing marketing needs
Missed opportunities to capture leads during pre-leasing
Outdated websites that don’t reflect project scale or vision
Lack of a marketing system to support turnover and long-term visibility
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What We Do

Our Playbook for Real Estate Developers.

We create cohesive ecosystems that align brand, web, content, and advertising into a single strategy that evolves with the lifecycle of your development.

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Strategy.

Market and audience research

User persona identification

Messaging framework and positioning

Brand voice and tone

Brand competition and aspiration

Campaign direction

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Brand Development.

Visual identity

Logo, colors, and typography

Usage guidelines

Collateral design (signage, decks, templates)

Brand launch strategy and brand consistency guidelines

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Website Design.

UX/UI design tailored for leasing, investment, or community engagement
CMS built for easy property updates

SEO & conversion tools

Analytics and performance tracking

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Content.

Ongoing content strategy for social, blog, email, and press

Drone footage, photography, and video tours

Resident, partner, and neighborhood storytelling

Templates for internal announcements and press releases

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Advertising.

Full-funnel advertising strategies

Paid media campaigns to drive traffic and conversions for lease-ups
Targeted social ads, geofencing, and retargeting

Campaigns to support events, grand openings, and ongoing occupancy goals

Performance tracking, reporting, and optimization

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Featured Real Estate Developer Partnership

Innovation Square.

Innovation Square partnered with Brandmint to transform a downtown office conversion into a brand that resonated with students, residents, and local institutions. We delivered:

Full strategic planning and launch strategy
Paid social media and paid search advertising
Email marketing and social media management
Search engine optimization
Graphic design and asset creation
Video production

Through a fully integrated content and advertising ecosystem, Brandmint tracked 40 direct leases driven by paid advertising, generating over $420,000 in new revenue. Our support contributed to a 100% lease-up across all marketing channels.

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Why Brandmint.

Experience across ground-up, mixed-use, and adaptive reuse projects
Deep understanding of how to market place, not just product
Scalable support with consistent creative and strategic output

Let’s Talk.

Whether you’re branding a new space, supporting a lease-up, or looking for long-term visibility, we can help you market your development with purpose and consistency.

Client Reviews

Hear What Our Customers Have To Say.

"They provided clear timelines and kept us updated regularly, ensuring that everything stayed on track. They delivered the main items on time and even communicated proactively if there were any potential delays. Whenever I had additional needs or adjustments, they were very responsive and worked to accommodate them quickly. Their flexibility and attention to detail were very helpful in keeping the project moving smoothly.”

Beginnings Credit Union

Ithaca, NY

"They really took the time to understand our vision and helped us evolve from a treehouse-focused concept into a full destination brand that feels true to who we are. Our new identity perfectly captures the sense of Whimsy, Wonder, and Adventure we want our guests to feel, and the website redesign makes it so easy for people to explore all of our unique accommodations. From the custom illustrated map to the beautiful photo and video content, every detail feels intentional and elevated. Thanks to their creativity and thoughtful strategy, we’ve seen a big boost in traffic and bookings. We are committed to keeping this partnership strong as Brandmint has proven to be an invaluable partner to us!"

FLX Retreats

Finger Lakes, NY

“We knew we wanted to strategically refresh our image and brand, but we also knew there was no one in-house with the expertise to drive the change. That’s where Brandmint came in. They quickly established themselves as organized and deadline driven, which was phenomenal given a tight deadline. More importantly, they established themselves as professionals in their field, learning about our company, conducting the necessary research, and ultimately delivering a result we love.”

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Hamilton Stern Construction

Rochester, NY