Driving 1.24 Million Media Impressions Fueling Trade Design Build’s Regional Expansion.
Services Provided.
The Challenge.
Trade Design Build is a vertically integrated architecture, construction, and woodworking firm offering both residential and commercial services. Trade felt their digital content didn’t fully reflect their intentionality or breadth of services. Messaging and visuals across their website, social media, advertising, and promotional materials lacked cohesion, and their core values were not consistently communicated. Once the foundational brand work was complete, the next challenge was expanding Trade Design Build’s visibility and recognition in new regions.
The Solution.
We conducted a brand audit to identify inconsistencies in messaging, visuals, and tone across platforms, working closely with Trade’s leadership to clarify the firm’s values and articulate their unique selling points. We centered Trade’s content around high-resolution architectural photography and short-form video. By adding new projects to their portfolio and updating webpages we were able to highlight the close-knit integration between the firm’s service pillars. From there, we reworked Trade’s social posts, newsletters, blog content, PR & advertising, and brand assets to build visual cohesion between their marketing channels, ensuring every touchpoint reflected Trade’s craftsmanship and design-forward mindset. This foundation positioned Trade to grow visibility in new regions, attract both commercial and residential clients, and support a more diversified project portfolio over time.
Social Media.
Brandmint established a cohesive social media presence that aligned with Trade Design Build’s core values and three service pillars. Content focused on highlighting finished projects, materials, and process to showcase the firm’s craftsmanship and attention to detail. By introducing consistent visual and written standards across posts and prioritizing curated photography, we positioned Trade as a refined, design-forward builder with a clear point of view. This approach created a strong foundation for long-term awareness and engagement.
Photography & Video Production.
Brandmint established a cohesive social media presence that aligned with Trade Design Build’s core values and three service pillars. Content focused on highlighting finished projects, materials, and process to showcase the firm’s craftsmanship and attention to detail. By introducing consistent visual and written standards across posts and prioritizing curated photography, we positioned Trade as a refined, design-forward builder with a clear point of view.
Public Relations & Advertising.
To extend Trade’s visibility while preserving brand integrity, Brandmint developed brand-aligned advertising creative and messaging that reflected the firm’s values and premium positioning. We ensured placements reached the right audience and appeared in environments that matched Trade’s standards, working closely with media partners to maximize the value of each placement. This approach helped reinforce Trade’s reputation while driving awareness and expanding their presence in key regions. Some notable pick-ups include:
- Live Your Dream – Watkins Glen
- Trade opens new community art hub in Ithaca
- Ithaca-based architecture, design firm plans to renovate property on Trumansburg Road
Email Newsletters.
We refreshed Trade’s email newsletters to reflect the updated brand identity, refining both the design and tone to feel elevated and intentional. Content shifted away from generic updates and toward storytelling, project highlights, and Trade-led events, ensuring each send delivered value while reinforcing the firm’s expertise. All newsletter content was aligned with website and social messaging to maintain a consistent brand experience across channels.
Blogs.
We produced educational, narrative-driven blog content that emphasized Trade’s process and sustainability efforts. Each piece was written to support SEO best practices while contributing to a broader content ecosystem that could be repurposed across social media, newsletters, and advertising. This approach positioned Trade as a thoughtful industry leader and resource for prospective clients. Some notable blogs include:
Impact.
- 15 media mentions generating 1.24M unique impressions
- 2,000+ high-quality visual assets
- Expanded visibility across key regions, supporting geographic growth
- Instagram engagement up 36% and Facebook engagement up 35%
- 46% increase in Facebook views and 481% increase in Instagram views
- 490% LinkedIn growth
- Blog content ranked among top website pages, supporting increased site traffic through SEO and socials
Partnering with Brandmint proved to be the perfect solution.
Trade Design Build
Ithaca, NY