Our Work
Supercuts Social Presence Grows 2750% and 650K Organic Impressions.
Services Provided.
Strategy
Graphic Design
Social Media
Video Production
The Challenge.
Supercuts is a nationally recognized, walk-in hair salon brand with locations across the U.S., but its digital presence was not resonating with Millennial and Gen Z audiences. These younger consumers engage with brands differently than previous generations, favoring authenticity, trends, and relatable content over traditional promotional messaging. Supercuts needed to modernize its social presence to connect with this audience while continuing to promote its services and reinforce trust in a highly competitive category.
The Solution.
Brandmint partnered with Supercuts to evolve its social media presence through a trend-forward, platform-native strategy that felt authentic to younger audiences while remaining true to the brand. Working within established brand guidelines, we developed a content approach centered on lighthearted, approachable storytelling and short-form video. By leaning into reels, trending audio, and relatable scenarios, we positioned Supercuts as a modern, accessible brand, ultimately expanding reach and strengthening engagement across Instagram and Facebook.
Social Media.
Our approach focused on evolving its social presence without losing brand consistency. The resulting social media strategy balanced polished static content with informal, short-form reels allowing Supercuts to continue promoting its locations and services while injecting personality, humor, and relatability into the brand.
We stayed closely attuned to viral challenges, popular audio, emerging reel styles, and shifts in platform behavior to ensure content felt timely and culturally relevant. By creating relatable, trend-driven reels rooted in everyday hair moments, we humanized the Supercuts experience, strengthened brand perception, and positioned the brand as approachable, modern, and in touch with its audience.
Our top performing reel received over 12,000 plays (and counting) across Instagram and Facebook, 900 of which came from non-followers.
Impact.
- Drove exponential audience growth, including a 2,750% increase in Facebook followers and a 182% increase in Instagram followers within one year
- Expanded organic reach, generating 269,000+ Instagram users reached and 390,000 impressions, alongside 4,500+ Facebook users reached organically
- Delivered high-volume content execution, publishing 140 posts and 54 stories over the course of one year
- Increased visibility and engagement by blending static content with informal, trend-aware short-form video
- Positioned Supercuts as approachable and culturally relevant, strengthening its appeal as both a place to work and a place to visit
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