Monroe Community College

Monroe Community College, a leading public higher education institution in New York State is amidst an evolving digital and competitive landscape. In addition to a changing industry, COVID-19 and the impact of pandemic conditions, MCC had a new challenge pivoting to an online curriculum on a limited timeframe.

Industry

Education

Services

Marketing: Paid Social Media
Marketing: Social Media Management
Creative: Graphic Design

Within a week, we launched a micro campaign targeting new and current students to increase awareness for MCC’s virtual workshops and classes.

During the campaign’s run, we created specific audiences based on first and third party data to reach 30,000 potential and 46,000 current students before deadlines and key registration dates. Keeping MCC and their education top of mind.