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Paid Social Specialist

Employment Type: Freelance

About Brandmint

We exist to challenge marketing norms and drive meaningful growth for people and brands.

About You

You are a strategic, detail-oriented digital marketer with a passion for optimizing paid social campaigns that drive measurable results. You thrive on data, love problem-solving, and take pride in performance-driven strategy. Organized, proactive, and resourceful, you excel at turning big-picture goals into tactical execution that delivers ROI, conversions, and growth.

Our Values

Find Purpose
We seek meaning in our work and connect it to a greater impact.

Exceed Expectations
We set the bar higher to create delight for people and brands.

Lead with Positivity
We approach opportunities with solutions and optimism.

Work Smarter
We embrace efficiency and simplicity.

Role Overview

We are seeking a Paid Social Specialist to build, manage and optimize Meta, Instagram, TikTok, and LinkedIn platforms across a diverse client portfolio. This role is focused exclusively on paid search execution and optimization, working closely with Brandmint’s client success team.

Responsibilities

  • Build, manage, and optimize paid social campaigns across Meta (Facebook & Instagram), TikTok, and LinkedIn
  • Own performance optimization, including budget management, bidding strategies, pacing, and data-backed recommendations to improve ROI, lower CPA, and increase conversions
  • Develop, test, and refine ad creative and copy, including audience targeting (custom, lookalike, interest-based), hooks, formats, and messaging variations
  • Set up and maintain conversion tracking, pixels, and UTM parameters to ensure accurate performance measurement
  • Collaborate with Brandmint on creative direction, landing page alignment, and conversion optimization strategy
  • Provide high-level performance insights to the Client Success Manager to support monthly reporting
  • Participate in occasional client-facing meetings to discuss strategy and performance

Key Metrics You’ll Drive

  • ROI
  • Conversions
  • Cost-per-click and cost-per-conversion performance
  • Impressions and total reach
  • Website traffic

Accounts You’ll Support

  • Healthcare resource hub
  • Used tire retailer

Requirements

  • 2+ years of hands-on experience in paid social, with expertise in:
    • Testing strategies and campaign optimization
    • Pixel & conversion setup, troubleshooting, and performance tracking
  • Agency or multiple-account experience preferred
  • Self-starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines

 

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