Employment Type: Freelance
About Brandmint
We exist to challenge marketing norms and drive meaningful growth for people and brands.
About You
You are a strategic, detail-oriented digital marketer with a passion for optimizing paid search campaigns that drive measurable results. You thrive on data, love problem-solving, and take pride in performance-driven strategy. Organized, proactive, and resourceful, you excel at turning big-picture goals into tactical execution that delivers ROI, conversions, and growth.
Our Values
Find Purpose
We seek meaning in our work and connect it to a greater impact.
Exceed Expectations
We set the bar higher to create delight for people and brands.
Lead with Positivity
We approach opportunities with solutions and optimism.
Work Smarter
We embrace efficiency and simplicity.
Role Overview
We are seeking a Paid Search Specialist to build, manage and optimize Google Ads accounts across a diverse client portfolio. This role is focused exclusively on paid search execution and optimization, working closely with Brandmint’s client success team.
Responsibilities
- Build, manage, and optimize Google Ads campaigns
- Monitor performance trends and proactively optimize campaigns to improve ROI, lower CPA, and increase conversions
- Set up and maintain conversion tracking, pixels, and UTM parameters to ensure accurate performance measurement
- Own campaign structure, keyword research, search intent analysis, targeting, creative placement, and configuration
- Manage budgets, bidding strategies, and pacing; make data-backed recommendations to improve performance and efficiency
- Write and refine search ad copy aligned with brand voice and conversion goals
- Collaborate with Brandmint on landing page alignment and conversion optimization strategy
- Provide high-level performance insights to Client Success Manager to support monthly reporting
- Participate in occasional client-facing meetings to discuss strategy and performance
Key Metrics You’ll Drive
- ROI
- Conversions
- Cost-per-click and cost-per-conversion performance
- Impressions and total reach
- Website traffic
Accounts You’ll Support
- Apartment & multifamily rentals
- Healthcare resource hub
- Used tire retailer
- Construction & trades-based businesses
Requirements
- 2+ years of hands-on experience in paid search, with expertise in:
- Testing strategies and campaign optimization
- Pixel & conversion setup, troubleshooting, and performance tracking
- Agency or multiple-account experience preferred
- Self-starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines