Brandmint Earns 6 Accolades at the 2025 AMA Pinnacle Awards
Brandmint attended the 2025 AMA (American Marketing Association) Pinnacle Awards on June 18 alongside the region’s top creative talent. The event recognized successful marketing strategies and campaigns that delivered clear results, from social media engagement to website traffic.
We’re pleased to announce that we won 6 Pinnacle Awards for our client work! Scroll through for a breakdown of our projects or talk to our team to start an award-worthy partnership!
Brandmint’s 2025 Pinnacle Awards
1. Best Campaign Rejected by Client (For Profit)
50th Anniversary Planning | Oswego County Federal Credit Union
With Oswego County Federal Credit Union (OCFCU)’s 50th anniversary fast approaching, Brandmint proposed a multi-pronged campaign to celebrate the non-profit’s milestone. The initiative leveraged our previous experience handling BTI’s Centennial Celebration to highlight the credit union’s members in fun ways.
We suggested updated OCFCU cards, a logo refresh, and community engagement programs highlighting the credit union’s impact on its localities. While initial responses were positive, the project was indefinitely postponed due to time and resource constraints.
2. Blog (For Profit)
How to Find the Best Hospital to Work for | On Board Virginia
On Board Virginia is a statewide initiative dedicated to strengthening Virginia’s healthcare workforce by connecting individuals with resources to pursue healthcare careers. Our blog focused on recently graduated nurses and new healthcare professionals, offering tangible strategies to evaluate hospital employers.
Since its publication on May 1st, 2024, this blog became the second most-visited webpage on On Board Virginia’s website in 2024, trailing only the homepage. The page attracted 6,545 unique users and generated 6,887 sessions, demonstrating the blog’s success in engaging job seekers and driving traffic to valuable career resources.
3. Brand Launch (For Profit)
BTI Centennial Brand Refresh | Boyce Thompson Institute
The Boyce Thompson Institute tasked Brandmint with refreshing its brand to celebrate the organization’s 100th anniversary. We designed a modern logo that honored BTI’s identity as a plant and life science research institute while incorporating bolder imagery.
The rebrand increased engagement across social media platforms, with high interaction on the announcement-related posts. This furthered brand recognition, making BTI’s presence strong and consistent. The overwhelmingly positive response from the BTI community positioned BTI positively for the future of their organization.
4. Earned Media (Not-for-Profit)
Fighting Food Insecurity | The People’s Pantry
The People’s Pantry tasked Brandmint with promoting its mission to combat food insecurity to prepare for the end-of-year giving season. They partnered with local businesses and organizations to organize food drives, sponsorships, and ticketed events to raise funds.
Brandmint pitched media coverage across several notable publications, including Rochester First, Spectrum News, the RBJ, and Fox Rochester, among other media placements. Topical angles combined with The People’s Pantry’s impactful mission helped secure multiple placements.
5. Paid Social Campaign (For Profit)
Student Checking Campaign | CFCU (soon to be Beginnings Credit Union)
Brandmint designed CFCU’s Student Checking campaign to raise awareness around the account’s benefits and encourage sign-ups among students in CFCU’s service areas. To effectively reach students, we targeted a broad audience on Meta then leveraged Meta’s pixel to retarget users who had previously visited CFCU’s website with relevant ads.
The campaign generated 39,771 website clicks and 5,759,393 impressions, driving significant traffic to the student checking webpage. With a cost-per-click of just $0.85, we efficiently allocated the $34,000 budget.
6. Organic Social Campaign (For Profit)
BTI Centennial Campaign | Boyce Thompson Institute
To celebrate BTI’s legacy while emphasizing its future vision, we developed a social campaign designed to increase awareness around the new brand. Our social kit included a set of branded templates to be used for future social content, posts sharing upcoming centennial events for the year, news updates, and industry-related messaging.
By focusing on a strong brand aesthetic and multi-media content, we helped elevate BTI’s online presence and engagement:
27% increase in Facebook engagement
66% increase in Instagram reach
13% average LinkedIn engagement rate
Overall, content significantly increased social media engagement and followers across all platforms, garnering positive feedback from the BTI community.
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