Digital Advertising Manager

Location: Rochester, NY or Ithaca, NY
Employment Type: Contractor, not to exceed 30 hours/mo

 
 

About Brandmint

We are change makers on a mission to relentlessly challenge conventional marketing processes to deliver meaningful outcomes that foster growth for people and brands.

About You

You are a strategic, detail-oriented digital marketer with a passion for optimizing digital advertising campaigns that drive measurable results. You thrive on data, love problem-solving, and take pride in balancing creativity with performance-driven strategy. Organized, proactive, and resourceful, you excel at turning big-picture goals into tactical execution that delivers ROI, conversions, and growth.

Our Values

Relentless Growth
We drive results for people and brands. We seek to set the highest standards.

Purpose-Driven
Every outcome starts with a purpose.

Optimistic Agility
We embrace positivity, leverage critical thinking, and deliver exceptional results.

Excellence Through Delight
We create delight through meaningful connection, acting with intent and follow-through.

Empowered Collaboration
It’s we, not I. We work together, empower one another, and remain accountable.

Responsibilities

  • Make recommendations for new campaigns as it pertains to placement and budget.

  • Build and manage advertising campaigns across platforms, ensuring efficient day-to-day execution.

  • Define, measure, and evaluate relevant digital advertising KPIs to guide performance improvements.

  • Conduct in-depth ad grouping, audience targeting, and testing to maximize reach and engagement.

  • Collaborate cross-departmentally to ensure campaign strategies align with organizational and client goals.

  • Provide ongoing actionable insights into campaign performance to stakeholders.

  • Track campaign performance using UTMs and other tools, ensuring accurate attribution and reporting.

  • Stay current on industry best practices, tools, and technologies to continuously improve performance.

Key Metrics You’ll Drive

  • ROI

  • Conversions

  • Cost-per-click and cost-per-conversion performance

  • Impressions and total reach

  • Website traffic

Requirements

  • 4+ years of hands-on experience in digital advertising, with expertise in:

    • Facebook/Instagram Ads Manager (including custom audiences and attribution modeling)

    • Google Ads (Search, Display, and Video)

    • StackAdapt or similar DSP for programmatic advertising

    • SEMRush or similar

    • Testing strategies and campaign optimization

    • Pixel & conversion setup, troubleshooting, and performance tracking

  • Available Monday-Thursday 8am-5pm EST.

  • Available for occasional in-person meetings in Rochester, NY.

  • Strong organizational skills and attention to detail.

  • Self-starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines.

Pay

$40/hour, not to exceed 30 hours/month.

Apply →

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