Brandmint has officially expanded its advertising capabilities with the acquisition of Rochester-based digital advertising technology company Adventive.
Founded in 2009, Adventive developed a proprietary platform that enables brands, agencies, and publishers to create, serve, and measure interactive HTML5 rich media advertising. The acquisition brings Adventive’s technology and engineering expertise into the Brandmint ecosystem, allowing clients to benefit from more engaging digital advertising experiences supported by real-time ad serving and performance analytics.
“Bringing Adventive into Brandmint means giving our team the ability to create and distribute interactive ads in minutes, not weeks,” said Louie Maier, Brandmint president and founder. “Our clients should expect better performance, stronger engagement, and more efficient campaign execution.”
The acquisition also marks the beginning of a new chapter for Adventive. The company will continue operating as a subsidiary of Brandmint while President Jeff Lambert leads the continued evolution of the platform, including advancements in contextual intelligence and advertising technology.
Together, the two organizations combine Brandmint’s content-first marketing approach with Adventive’s proprietary advertising technology to deliver more integrated, measurable marketing solutions for brands.
Meet the Adventive Team
As part of the acquisition, the Adventive team is joining Brandmint in specialized roles that will continue advancing the platform while expanding the agency’s technical capabilities:
- Jeff Lambert — Chief Technology Officer
- Patrick Reed — VP, Engineering
- Bethany Deorukhkar — Interactive Advertising Director
- Lauren Bifaro — Interactive Ad Design & Implementation
- John Cognetti — Stack Integration Engineer
Read the full Rochester Business Journal feature to learn more about the acquisition, the vision behind the partnership, and how Brandmint and Adventive are working together to shape the future of interactive advertising:
“Brandmint acquisition of Adventive sets interactive ads in motion”
