Top 5 Misconceptions of Digital Marketing
It's too expensive - People seem to think that digital marketing is more expensive than any other form of advertising because it is the latest and greatest form of technology. A recent study showed that in order for businesses to reach 1,000 people using direct mail, TV, and magazines, they had to spend $57, $28, and $16, respectively. To reach 1,000 people using digital marketing, businesses only spend $2.50. You do the math!
It doesn't generate revenue - Our clients have spoken:
“Working with Brandmint we learned the true value of proper social media management and the value that can be added directly to your bottom line through; target marketing, custom campaigns, and attention to detail that is unmatched.” — Jason Guck, 5Linx
“This past Spring Brandmint helped us with a campaign that resulted in an extraordinary increase in business here at Northern Hemisphere Gymnastics. After our work with Brandmint, we have been overwhelmed by the continuous amount of phone calls, walk-ins, and inquiries about our gym’s programs.” — Jill Grundman, Northern Hemisphere Gymnastics
It only works on millennials - 72% of Facebook users in the U.S. are women, ages 30 to 49. Not to mention, we are able to target a specific demographic that will view your ad.
Anyone can do it - These days most everyone has a social media account however, simply having an account does not make you an expert. A successful digital marketing campaign must be strategically tailored to your target market which takes the expertise of people who understand your business as well as user experience. Just because you own a bicycle doesn't mean you should enter the Tour De France.
Results can’t be measured - Because digital marketing is not tangible it is easy to believe that the results are unmeasurable. With every Brandmint SEO/Social package you will have a dedicated Account Manager who will keep you up-to-date on exactly how your campaign is preforming and analyzing those results so future campaigns can preform at the optimal level.
We know our stuff! That is why we are one of the top Digital Marketing agencies in Rochester, NY.