Scroll Site VS Multi-Page Design
A scroll site or single-page design could increase website hits and benefit Search Engine Optimization (SEO) traffic, opposed to a multi-page design. Scroll sites are becoming increasingly popular due to user behavior along with the current layout of some of the most popular social media applications being used today. On social media applications, (e.g. Instagram, Facebook, Twitter, etc.) people spend hours scrolling down their newsfeed without bouncing since they have all the information desired on an endless page. Because of this layout, users become accustom to this design and it should be considered when tailoring your website to match the style customers desire, ultimately with a scroll site. In other words, your customers will get to the desired landing page and stay on this page while finding all of the information needed, with limited time spent searching!
Multipage websites force more click-through and searching which makes users frustrated, especially when they can't find what they are looking for. Once users become frustrated with the site is when they jump back to the search engine or alternative search engine do a re-search. When users search from google or any other way for information on your business or service information it's reducing landing page traffic and SEO and Google ranking.
Scroll site Websites
Better Website Ranking
High-Speed & Fast Loading
Higher Conversions Due to Less Steps
Users can easily read the "STORY" of your Website
Personal Branding Sites, Resumes, Events, and Resturants
Example of a Scroll Website: www.brassbarlounge.com
Unlimited Amounts of Information
E-Commerce, Bloggers, and Highly Technical Information
Example Multi-Page Website: www.merchantsgrill.com
Single page websites aren't for every business but the benefits of them are increasing rapidly due to the shift in user behavior. Younger generations are accustom to accessing information timelessly and effortlessly. Your website should match this style with a scroll site.